Cintra And Room 58 Team Up To Help Companies Manage Brands Better
Cintra Corporation UK, a leading provider of enterprise brand asset management solutions, today announced its burgeoning partnership with Reading-based creative design agency, Room 58 Ltd.
The agency, which offers creative cross-media design and brand communications solutions to a range of corporate clients such as Thames Water and Volvo, is already actively engaged on a number of projects involving the deployment of Cintra’s MASmedia brand asset management platform. These include two with leading sports car manufacturers.
The partnership comes at a time when concern over how to more effectively manage and control multiple brands is growing. According to recent market research by Slipstream SDS1, as many as 33 percent of large multi-national FMCG groups are now either experiencing ‘pain’ relating to the internal and external management of their brand assets, or are planning a remedial course of action in the near future. Slipstream’s findings reveal that although in its early stages, brand asset management is becoming increasingly recognised by organisations seeking to overcome the management issues relating to controlling and leveraging marketing and brand assets.
Commented Paul Henderson, Cintra’s sales and marketing director, “In partnership with Room 58, we are responding to demand by delivering web-based solutions that offer brand managers affordable answers to the challenges of cost-effectively storing, retrieving, distributing and controlling brand assets. MASmedia enables Room 58 to provide clients with a central repository in which brand material can be stored, accessed and modified in a secure self-service environment.
Added Room 58 director, Joanna Bradshaw, “More and more companies today are in need of a solution that will allow them to build and preserve brand integrity, something which becomes increasingly challenging when multiple brands and parties are concerned. Cintra’s MASmedia offers an ideal ‘virtual workspace’ in which they can collaborate with partners and suppliers to ensure consistency in terms of message and branding.”
“The quoted statistic was generated from structured telephone-based activity conducted by Slipstream SDS on behalf of Cintra Corporation UK Ltd.”
About Room 58 Ltd.
Established in 2002, Room 58 is a creative design agency offering cross media design solutions, either outsourced or simply by project, to a range of corporate clients. Its designers and creatives are focused on the design, development and architecture of unique user experiences.
About Slipstream SDS
SlipStream provides a range of outsourced sales, marketing and managed channel services enabling rapidly developing IT companies to gain economic, fastrack access to markets and revenues in Europe, the Middle East and Africa.
About Cintra Corporation UK Ltd
Cintra Corporation is an international enterprise IT consulting and services company founded on database and internet solutions skills, expertise and best practices. The company commenced operations in New York in 1996 and opened its UK sister office in Bristol in 2000. A total of around 50 IT professionals are currently employed servicing a client base of more than 30 commercial and public sector organisations.
Cintra Corporation UK addresses the growing demands of enterprise Brand Asset Management, providing business solutions that empower organisations to accelerate and simplify the process of building and preserving strong brand equity. This is achieved through the company’s flagship product, MASmedia, a highly functional and integrated Smart Enterprise Suite of web-enabled modules built on a web-driven Digital Asset Management platform. This meets key enterprise business requirements for practicality, rapid deployment, price performance and ROI.
For further information, please contact:
Corporate contact:
Paul Henderson
Cintra UK
+44 (0) 117 9237 345
phenderson@cintra.com
Press contact:
Beky Hughes / Lauren Caldwell
Strategic
+44 (0) 1494 434434
bekyh or laurenc@strategicpr.net