Room 58 to present TVR Brand Asset Management Case Study at ECM 2003
Room 58 has just confirmed its speaking position at this year’s Enterprise Content Management Show to be held at the Olympia National Hall, London in October.
Joanna Bradshaw, Director of Room 58 will be presenting the TVR brand asset management case study. Room 58 has been working with TVR since July 2002 as their marketing and creative agency, driving forward the brand proposition and promoting consistency of the brand throughout the TVR dealer network.
Recently Room 58 has implemented a brand asset management solution for TVR in conjunction with its technology partner Cintra Corporation. Cintra’s brand asset management software, MASmedia has enabled TVR to develop a central repository off all its brand assets including photographs, logos, advertising materials, specifications, video clips etc. This web-enabled system will allow nationwide dealers and TVR personnel access to one single source of brand collateral, serving to reduce the cost of distribution and improving efficiency whilst preserving brand equity.
The brand asset management solution has also enabled TVR to deliver an HTML web site that sits in parallel to the Flash based marketing site. This site has adopted a consistent look and feel and usability methodology.
Joanna will present TVR’s case study highlighting the key features, benefits and opportunities created by the implementation.
Joanna will present on the 9th October at 11.40 am at the Olympia National Hall in London. Please feel free to join us.