Room 58 partners with speed-trap to offer E-business Decision Support
Room 58 and speed-trap Limited today announced a partnership to help companies improve return on web site investment and increase customer conversion rates.
Room 58, specialists in the design, development and architecture user centric digital solutions, will now offer clients e-business decision support, enabling companies to analyse and improve their web site by giving a detailed insight into every user visit.
The combination of Prophet, speed-trap’s browser-based analytics software tool with Room 58’s retail consultancy experience will provide clients with a detailed insight into user behavioural patterns. From this understanding of customers’ interaction with web sites, Room 58 enables companies to improve their customer service, deliver more effective and targeted promotional campaigns, improve merchandising, sell more products or services and reduce advertising costs by enabling a better measure of advertising campaigns.
speed-trap’s Prophet software is a new generation of web analytics tool that provides a broad range of intuitive reporting, enabling customers to deploy data analysis explicitly for their site. Organisations such as Thames Water, Dial-a-Phone, DfeS, Tourism Ireland and WHSmith have already benefited from the detailed analytical capabilities it offers and have seen measurable returns on the improvements made to their websites as a result.
Unlike other analytics tools such as server logs and usability testing, speed-trap’s Prophet works by observing events as they happen at the client end, in the user’s browser, rather than on the server. This moves the focus to the point that really matters - monitoring visitors and customers, not technology. It therefore provides more accurate and structured reporting, such as click maps showing where users are most likely to click through on web pages, mouse trails charting users’ reading and scrolling habits, and hot spots highlighting the most looked-at areas of web pages.
Room 58 is offering the package as an ongoing service or as a 30-day auditing package.
For further information, contact Joanna Bradshaw on 0870 224 58 58 or e-mail Joanna.bradshaw@room58.com