January marked a busy month for Room 58 and saw the launch of three new client web sites. Sprint Communication Systems was one.
Essex based Sprint Communication Systems a specialist in the provision of mobile technology to businesses has appointed Room 58 to assist with on-going marketing. The site, www.sprintcommunications.co.uk, is the first phase of the plan - this will be supported by a range of e-mail marketing and direct mail campaigns.
Room 58 was commissioned by newly appointed Lotus dealer, Castle to develop a marketing presence for their new dealership.
Through its connections with TVR and as a TVR dealer, Castle was confident in enlisting Room 58’s help to develop a new web site to support the Lotus brand. The web site www.castlelotus.com has been designed within the Lotus brand styling and provides a platform for enhanced functionality in the future.
Vicki Aitken, official sports psychologist to the Ladies European Golf Tour, has teamed up with Room 58 to begin developing a stronger brand presence.
Vicki commissioned Room 58 in November to assist with her marketing strategy for 2004. Room 58 has recommended the development of a consultancy brand to support expansion for the future.
The first phase of the marketing plan was the implementation of a refreshed web site. This was launched in January and marks the beginning of a new season in the golfing world. The site can be found at www.vickiaitken.com.
Vicki is now seeking sponsorship or joint venture opportunities to support her activity this year. For further information contact Joanna Bradshaw on 0870 224 58 58.
Once again the TVR web sites obtained coverage in the industry’s press. New Media Age featured a three page article examining TVR’s strategy to implement a dealer extranet to support their dealers both at home and overseas.
Industry spokesmen commented upon the developments and supported the notion of a web based tool for communication with the dealer network. It was agreed that the extranet would add a great dealer of benefit to dealers around the world.
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