Retail Consultancy and Change Agents, Wargate Associates have awarded Room 58 the project to refresh their corporate web site.

The new web site will better reflect the industry in which Wargate are working and will also help to articulate the international reach of the company. The web site is currently in development and will be launched in early May.

As a new company breaking into the competitive tobacco arena, Boxer Tobacco, commissioned Room 58 to develop a distinctive brand and corporate identity for this new venture.

The brief was to develop a versatile logo which could be used in a variety of media. The logo should deliver a sense of being established for some time, appealing to the distinct niche where the product is on offer.

The logo along with a suite of stationery materials have been positively received by the Boxer team and its clients.

Room 58 has been commissioned as the virtual marketing and creative department of My Next Friend, an online friends networking portal and events company. The project is all encompassing from the design and development of the brand and corporate identity through to the design of the event environments and build of the web portal.

Work on the corporate identity is now complete and the brand is being well received within the events environment. Phase one of the web site is currently in development.

For further information contact Joanna Bradshaw on Joanna.bradshaw@room58.com.

Following their move to Soho Square, London, Vox Generation enlisted the help of Room 58 to design their new offices.

As Vox’s design and marketing agency, Room 58 has played a crucial role in shaping the brand and setting the guidelines for use in all media. This was extended to the working environment where Room 58 designed a reception area that complements the brand and its values.

One of the focal points of the new environment is a plasma screen which is used to welcome guests and deliver marketing and corporate communications.

Following the successful launch of the Castle Lotus web site, www.castlelotus.com, sister company Hilton Coachworks, commissioned Room 58 for the design and development of their corporate web presence, www.hiltoncoachworks.co.uk.

The site takes its design cues from its sister site and promotes consistency of the brand portfolio across the group of companies. The site was provides a sound platform for future development and has been optimised for search engine performance.