pureprofile – truly reversing the search
Throughout the summer Room 58 has developing a new brand identity for pureprofile, a multi-national company aspiring to help people improve their lives by providing them with better ways to manage their marketing communications.
Founded in 2000, in Sydney Australia by Paul Chan with the assistance of Fred Swaab, pureprofile has become a world-leading innovator of online media using proprietary techniques to provide businesses with sales leads, direct sales, branding, and market research.
2005 has seen the re-branding of the company in preparation for the launch into the UK market. The brand exercise was coupled with a multimedia project, a video, which succinctly explains how pureprofile works.
To view the video, please visit http://www.reversingthesearch.com/ or visit the web site at http://www.pureprofile.co.uk/ .
