Room 58 begin work with Harley-Davidson International Direct Markets
Room 58 were recently appointed by Harley-Davidson International Direct Markets to develop a marketing and communications strategy for the region. The group encompasses 26 countries within Eastern Europe, Russia, the Nordic States, Middle East, Mediterranean and Africa.
One of the first projects will be the rollout of an online communications tool to assist with the effective delivery of content, promotions, and campaigns to dealers and distributors. In addition to this, Room 58 will be developing an online Marketing Development Suite to aid local markets in creating marketing materials that meet brand and trademark standards.
The Harley-Davidson international website can be found at http://www.harley-davidson.com/