Harley-Davidson® International Direct Markets – A Growing Partnership
As part of Room 58’s continuing work with Harley-Davidson’s International Direct Markets (IDM) Team, Room 58 have begun work on a number of new initiatives:
Later this month a unique competition will be promoted in some leading South African magazines, including Men’s Health, Xtreme Machines and Bike SA. The competition invites riders to send in their dream biking adventure for a chance to win a Buell® Ulysses™ XB12X. The competition will also be supported online via a micro web site at www.roadsofadventure.com.
A new dealer has been appointed in 1000 Hills in KwaZulu-Natal in South Africa. Room 58 has created a series of adverts designed to promote the new dealership locally.
Room 58 has also been developing a series of marketing materials to support an exciting competition being held in association with P4 Norge, the leading Norwegian commercial radio station. The competition asks listeners to answer a series of questions by text which are set on air by the station as it travels on its summer road show.
The Harley-Davidson international web site can be found at www.harley-davidson.com