New merchandising to hit Harley-Davidson® motorcycle dealerships throughout Europe
As part of the continuing work Room 58 has been doing with Harley-Davidson Financial Services in Europe, a range in-store merchandising designed by Room 58 will begin its rollout into dealerships throughout Europe this month. The suite of materials includes finance example point of sale displays, self-service information points and handlebar clamps for displaying the Harley-Davidson® attainability messages.
The materials were design as an integral part of the strategy that Room 58 has devised to help Harley-Davidson Financial Services increase brand awareness amongst Harley® motorcycle owners and potential owners throughout Europe.
In addition to the hardware, Room 58 has also designed the printed materials to accompany them. Both the stands and information points are made of a mix of aluminium and chrome and were cast bespoke based on Room 58’s designs. The images below show the stands in situ at the Harley-Davidson European Head Offices.
We look forward to continuing our work as brand guardians for Harley-Davidson Financial Services Europe in the future.