Room 58 co-ordinates annual European conference for Harley-Davidson Financial Services Europe
One year on from the European conference held in Barcelona, Room 58 was asked to arrange the 2007 summit of Harley-Davidson Financial Services providers from around Europe. This year’s conference was held at the Company’s Headquarters in Oxford.
The conference focused on the importance of the Group’s trademarks and the critical aspects of preserving the identity to maintain brand equity. Guest speakers were present from the Harley-Davidson® Michigan Inc. trademark team.
Throughout 2006 Room 58 has delivered the partners, including leading banks, insurance and credit card providers a range of tools including brand guidelines and an interactive brand toolkit to assist them in the development of consistently branded marketing materials. An approval process has also been implemented.