Love Beechwood Shopping Centre, Love Room 58…
The Beechwood Shopping Centre (BSC), positioned in the centre of Cheltenham, is a popular venue for all the local shopaholics.
As part of their marketing strategy for 2008, the BSC management appointed Room 58 to support the rejuvenation of their marketing presence and also the Beechwood web site.
Room 58 recommended that the new marketing activity should be measurable and campaign driven. The “Love Shopping, Love Beechwood” slogan will be executed across all media, helping to create a good foundation for what could be an extensive campaign, with posters inside the centre in line with the Look & Feel of the new web site.
The web site is close to completion and with competitions, interactive banners and clear calls to action, it will prove fun, easy to use and informative.