Interactive Home Contents Calculator, Aviva
It is estimated that 60% of households in the UK could be placing themselves at financial risk by underinsuring their home contents.
This is a challenge Aviva wanted help resolving.
Idea
Create an engaging experience that inspires the audience to take a tour of their home and prompts them to remember all their items. We created a 3D home contents calculator, which enables the user to configure a virtual home and build an inventory of items in each of the rooms within
their home.
Impact
One of the most popular links from the Home Insurance homepage on aviva.co.uk and recognised by the Sunday Times as one of the most innovative tools for home contents calculation. Driving up premiums for Aviva and adding value to
the customer.
