How can I create a vodka brand to rival Grey Goose without spending millions on marketing?
That's the question William Chase posed Room 58 in 2008, after disposing of Tyrells Crisps and investing in a world-class traditional copper still.
The guys at Chase are immensely proud of their Herefordshire farming heritage and from the raw materials grown on the farm have developed a range of high-quality vodka products that boast great provenance and pedigree, unlike many of the other alcohol brands on the market.
So our brief was defined: To develop a brand of distinction for the distillery and a range of premium products, packaged to reflect the superior quality, pride and passion.
The success of the brand has been phenomenal with Chase Vodka being voted, "World’s Best Vodka" in the San Francisco World Spirits Competition.
Just three years after launch, the company now offers a range of products including the highly acclaimed and well-recognized Chase Marmalade Vodka, as well as a collection of fruit liqueurs and Williams Gin. The range can now be found in many of the leading hotels of the world, and is listed in some of the leading UK retailers including Selfridges & Co, Harvey Nichols, Waitrose, Sainsburys and World Duty Free.