Erica Music Video
How do we get noticed without it costing a fortune?
That's the question Live and Unsigned finalists,
‘The Envy’, asked when they approached Room 58 in the Summer of 2011.
Idea
Having undertaken our initial research, we repositioned and renamed the band to ‘Erica’ and created a new fresh brand identity drawing upon their medieval roots in Winchcombe and fused it together with their
urban edge.
Impact
The newly restyled band have now completed their first music video and are utilising Room 58’s in-house recording studio to record and produce a new album. Through our connections within the industry, live performances have been booked for 2012 and the band look set for quite a bright future.
