Oracle Lead Generation
How can we accelerate promotion of the Oracle platform as a part of a value proposition with our EMEA channel partners?
This was the challenge Room 58 was set by
Oracle Corporation.
Idea
Room 58 developed an interactive virtual sales presentation that simplified their complex product offering and enabled Oracle to articulate the value proposition clearly and concisely in multiple languages.
Impact
By introducing Oracle to shooting with green screen techniques and streaming online video Room 58 has transformed the way they engage with ISV’s and have delivered value through significantly increasing the number of joint ISV lead generation campaigns being run.
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Christopher Tromans,
Strategic ISV Alliance Director - Oracle
Oracle Lead Generation
How can we support our ISV’s to more effectively engage their prospects, drive demand for their offering on the Oracle platform and to generate new opportunities for both companies?
This was the question Oracle Corporation approached Room 58 with.
Idea
Room 58 created a strategic, measurable marketing solution, which can be tailored to meet an ISV’s demand generation needs, support business objectives and maximize ROI. A mix of core elements – email, digital book, telemarketing are personalized to the ISV’s own branding, messaging and marketing assets, while bringing in key marketing collaterals and themes that have been agreed by Oracle.
Impact
The outcome of this innovative approach has been a rise in the number of effective, structured ISV marketing campaigns, resulting in improved engagement of the audience, increased volume of leads generated and significant growth of marketing pipelines.
Room 58 were great! They worked very well alongside our internal marketing team, quickly understanding our business needs and adding real value to the campaign.
Gurpreet Binning,
Partner Marketing Manager - Temenos
