Following on from the success of www.squintclinic.com, we were approached to create a brand for the newly-formed Simulated Ocular Surgery (a combined e-commerce and education site).
It needed to work across online, multimedia, print and packaging.
Working through various colour palettes, iconography and imagery and applying these to the site homepage, we hit upon a combination which the client loved immediately.
It was one of those "Oh!" moments; y'know, when someone perks up in their chair and realises they've seen something amazing.
Between the client's vision and the impact of Room 58's putting that vision into action, this innovative concept has got people talking!