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Harley-Davidson
Winter Dealer Meeting

Room 58 are currently supporting Harley-Davidson with their preparations for the annual Winter Dealer Meeting. Our work involves the creation of an online show hub and of a suite of on
and offline materials for dealers across the globe. read more

The Winter Dealer Meeting to be held in Grapevine Texas in February will be attended by dealers from all over the world.

Room 58 has prepared a bespoke suite of materials for the event, which incorporate a unique QR code to push users through to the Strategic Growth Markets online show hub.

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Oracle Channel Marketing
Programme Rollout Expanded

Following strong results from the latest campaigns with Sage, Temenos and Cvidya, Room 58 are to create 4 more ISV Lead Generation campaigns during
Q1 of 2012. read more

Structured demand generation campaigns comprise an email which links to a digi-book and promotes the benefits of the partners offering on Oracle platform. This is then followed by a telemarketing campaign for lead follow up and qualification.

The outcome has been a significant increase in the volume of joint-sales ready opportunities for both businesses.

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Chase Distillery
Product Branding

Following the success of the product brands and packaging created for the Chase Distillery to date, Room 58 has been commissioned for further product development including a Gin brand for mainland Europe and new flavoured Vodka Liqueurs. read more

The luxury spirit, which is already stocked by leading UK retailers, including Waitrose, is due to expand its range of flavours with the launch of Raspberry and Blackcurrant Liqueurs.

There will also be a 2012 special edition gin to celebrate the Diamond Jubilee, complete with a new Room 58 design.

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Supporting Harley-Davidson
Global Dealer Development

The Film & Multimedia department are putting the finishing touches to their video documenting the timeline of a new Harley-Davidson dealership from planning to launch. read more

The film documents the lifecycle of a dealership build, from planing through to completion. Shot using the latest Canon digital SLR cameras, the film incorporates time lapse video footage.

With the acquisition of new dealerships high on the priority list, the film will be incorporated into the global dealer prospecting pack.

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