Harley-Davidson Financial Services

Joanna Jones, CEO of Room 58 appointed as a Trustee of the Gloucestershire Eye Therapy Trust... We are very proud to announce that Room 58’s CEO, Joanna Jones, has been appointed as a Trustee of...

Room58 launches new brand and web site for CoGo Agency... Conducting business in today’s regulated environment is challenging. Handling sensitive informatio...

Room58 assists Harley-Davidson with its Model Year 11 launch... July brings the launch of a new line-up of Harley-Davidson Motorcycles for the coming year. With brand...

Powerhouse Computing selects Room58 as their preferred marketing partner... IT Support company, Powerhouse Computing, has selected Room 58 as their chosen marketing partner. Esta...

ACT a leading commercial cleaning company engage Room58 for marketing assistance.... ACT provides managed cleaning and support services to some of London’s most prestigious hotels and r...

Room58 launches web site for the Luke Jeffrey Memorial Trust, a site dedicated to raising awareness of Shallow Water Blackout.... Luke Anthony Jeffrey died on 19th April 2006, three weeks before his sixteenth birthday. He had been ...

A formal launch for Merlin’s Walk, one of Carmarthen’s leading Shopping Centres ... April 5 2010 saw the much anticipated launch of Merlin’s Walk - a popular shopping centre in Carmart...

Easter Holiday Fun at the Beechwood Shopping Centre in Cheltenham... Room 58 continues to work alongside Beechwood Shopping Centre as their preferred creative design agenc...

Room58 launches a Harley-Davidson Custom Bike Competition in the UK and South Africa... Room 58 was recently commissioned to develop a Custom Bike Competition for Harley-Davidson which wil...

Room58 launches a new web site for Hey Pesto Catering ... Room 58 was engaged by Gloucester-based catering company Hey Pesto to design and build a new web site....

Room58 launches a Virtual Sales Presentation to support Independent Software Vendors in EMEA.... Room 58 were commissioned to build a Virtual Sales Presentation (VSP) for the largest business softwar...

Room58 completes a re-branding exercise for NALS, The National Approved Letting Scheme.... Last year we announced a 12-month partnership with NALS - The National Approved Letting Scheme. NALS i...

Room58 assists with the launch of a new Warwickshire Farm Park at Umberslade Estate.... Umberslade Farm Park is a family-oriented entertainment and education centre in Warwickshire. The Umbe...

Room58 launches Interactive Home Contents Insurance Calculator for Aviva ... We are pleased to announce the launch of the 3D Home Contents Insurance calculator for Aviva, a marke...

Tuesday, 21 March 2006 17:59

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One of the biggest challenges facing Harley-Davidson Financial Services Europe, (HDFSE) is the co-ordination of over 20 partners who represent the Financial Services portfolio across Europe. Maintaining brand consistency and ensuring compliance to trademark standards was proving difficult. Together, Room 58 and HDFSE have implemented an approval process which is supported by a branding toolkit. The toolkit, delivered online or via DVD, clearly explains the rules and principles of the brands and trademarks. It also encompasses clear guidelines for the creation of new promotional materials and enables the partner marketing departments to download templates, approved images and design resources. This provides the partners with the flexibility to create complete, on-brand materials across various media.

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