Buell

Joanna Jones, CEO of Room 58 appointed as a Trustee of the Gloucestershire Eye Therapy Trust... We are very proud to announce that Room 58’s CEO, Joanna Jones, has been appointed as a Trustee of...

Room58 launches new brand and web site for CoGo Agency... Conducting business in today’s regulated environment is challenging. Handling sensitive informatio...

Room58 assists Harley-Davidson with its Model Year 11 launch... July brings the launch of a new line-up of Harley-Davidson Motorcycles for the coming year. With brand...

Powerhouse Computing selects Room58 as their preferred marketing partner... IT Support company, Powerhouse Computing, has selected Room 58 as their chosen marketing partner. Esta...

ACT a leading commercial cleaning company engage Room58 for marketing assistance.... ACT provides managed cleaning and support services to some of London’s most prestigious hotels and r...

Room58 launches web site for the Luke Jeffrey Memorial Trust, a site dedicated to raising awareness of Shallow Water Blackout.... Luke Anthony Jeffrey died on 19th April 2006, three weeks before his sixteenth birthday. He had been ...

A formal launch for Merlin’s Walk, one of Carmarthen’s leading Shopping Centres ... April 5 2010 saw the much anticipated launch of Merlin’s Walk - a popular shopping centre in Carmart...

Easter Holiday Fun at the Beechwood Shopping Centre in Cheltenham... Room 58 continues to work alongside Beechwood Shopping Centre as their preferred creative design agenc...

Room58 launches a Harley-Davidson Custom Bike Competition in the UK and South Africa... Room 58 was recently commissioned to develop a Custom Bike Competition for Harley-Davidson which wil...

Room58 launches a new web site for Hey Pesto Catering ... Room 58 was engaged by Gloucester-based catering company Hey Pesto to design and build a new web site....

Room58 launches a Virtual Sales Presentation to support Independent Software Vendors in EMEA.... Room 58 were commissioned to build a Virtual Sales Presentation (VSP) for the largest business softwar...

Room58 completes a re-branding exercise for NALS, The National Approved Letting Scheme.... Last year we announced a 12-month partnership with NALS - The National Approved Letting Scheme. NALS i...

Room58 assists with the launch of a new Warwickshire Farm Park at Umberslade Estate.... Umberslade Farm Park is a family-oriented entertainment and education centre in Warwickshire. The Umbe...

Room58 launches Interactive Home Contents Insurance Calculator for Aviva ... We are pleased to announce the launch of the 3D Home Contents Insurance calculator for Aviva, a marke...

Monday, 03 April 2006 11:35

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Following the appointment of Room 58 by the Harley-Davidson International Direct Markets team, Room 58 was tasked with the development of a creative campaign to support the promotion of the new Buell Ulysses XB12X in Southern Africa. The campaign centred on a competition to win a new bike. Via an advertorial to be placed in strategic journals, the reader was asked to describe their dream Southern African Ã¢â‚¬Å“Roads of AdventureÃ¢â‚¬? trip. The competition is set to run for 6 months with judges choosing their favourite route each month for publication on a dedicated micro web site. The competition was supported by local dealers, via branded Point of Sale merchandising designed by the Room 58 team.

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