Room 58 launch the Tyrrells Vodka web site

As I am sure many of you will have seen in the news, having sold Tyrrells Potato Chips, William Chase has diversified into vodka. Williams Chase Distillery will be producing a number of products, but the first to be launched is the UK’s first and only potato vodka. Room 58 was selected to be as the preferred Marketing and Design agency for 2008/2009 beating stiff competition from all over the UK. We have begun work ready for the official launch of the vodka in 2009.
 
Room 58 and Williams Chase have been working very closely a number of projects to support the launch, including brand development, on and offline advertising campaigns, point of sale and bottle designs and the creation of a web site.
 
Web Site
 
The phase one site, is a flash based interactive sales tool, which tells the story of how the vodka is produced. This unique vodka is distilled at the  Chase Distillery using artisan methods. The home-grown Herefordshire potatoes are transferred from the field to a custom made copper still before making its way into a hand finished bottle. It takes 3 weeks for each potato to be transformed into the luxurious smooth velvety potato vodka.
 
The current site utilises 3D animation and atmospheric photography and flash to immerse the user into the site. The rolling 3D product shot was build specifically for this site by our in house multimedia team. In phase two you will be able to purchase the vodka online.
 
The web site is still under construction but you can see a taster of what's to come at www.williamschasedistillery.com.

More news to follow!