Pureprofile

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Room 58 was commissioned to develop a new brand identity for the UK arm of the Australian web-search company, PureProfile. As part of this re-branding, Room 58 designed a new logo along with a full two and a half minute flash advertorial for the site to promote this innovative service.

Three versions of the video were produced. These included seven and a half minute extended version for investors and four and a half minute sample for partners. The creation of the animation meant the building of original graphics, voiceover recordings, synch development and the eventual animation of all the elements into a single streaming video using a myriad of software applications