Satyam
Satyam, a leading global and IT offshore solutions provider, engaged Room 58 to design and issue an e-cast promoting a new product aimed at their Telecommunications sector.
The e-cast consisted of an email newsletter for Satyam customers which incorporated tracking technology and click-thus. These analysis and observation tools allowed Satyam to develop profiles of readership and usage to get a better idea of their customer base and the effectiveness of their messages.
Room 58 has also provided ongoing analysis regarding the success of this campaign - initial feedback has proved very encouraging.
Click here to see the Satyam web site