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Tactical Campaigns
Film & Multimedia
Lead Generation
Latest News 2011 Portfolio News Archive

Halfords Win

Room 58 have been appointed by Halfords Ltd to undertake an in store filming project at three of their flagship stores across the country.

Cheltenham, Nuneaton and Uxbridge stores are the backdrop for a customer journey analysis programme, involving ambient filming and production of customer journeys and hotspots in
each store.
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All the insight produced by the Room 58 team will be used to inform future development activity and potentially staff training in the stores. A second phase of filming will take place later in the year.

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H-D Africa Bike Week

The event is open to all bikers in search of a South African adventure and Room 58 have just completed all the material to support the event in Margate South Africa from 26th - 30th April 2012.

The programme features live bands, street parties, VIP lounges and bars, a ride-in bike show and culminates in a mass ride out with a parade of flags.
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A full suite of on and offline marketing materials created for the event includes the Africa Bike Week Brand, event Programme, Exhibition graphics, Power Flags, Trophies, T-Shirts and Signage.

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IFS Turn to Room 58 for Video

IFS have been in the Room 58 green screen studio this month to record a webinar to promote their agile ERP software solution for manufacturing.

The webinar, part of a joint lead generation campaign with Oracle, is presented by IFS Global Industry Director Antony Bourne, details the benefits of the Swedish based company's offering on Oracle database.
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The campaign, which targets contacts in the UK, Sweden, Denmark and Benelux regions, comprises an email shot and a rich media digital book with data capture to drive a separate telemarketing campaign.

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The Squint Clinic

Room 58 have been recruited to build a new interactive website for the Squint Clinic. The site, created by eye care professionals is designed to provide clear information for patients and parents to explain different types of squint and treatments.

Unlike other more wordy medical web sites information will be provided in the form of easy to follow audio and
video podcasts.
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The project is very close to the heart of Room 58’s CEO Joanna Jones, who is a trustee of Gloucestershire Eye Therapy Trust and has been treated for cancer of the eye in the past.

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